7 Tips When Writing an Op-Ed

It's very tough to write an effective, publishable commentary (op-ed) piece. You need to stay focused on your topic, not let your passion for the issue overwhelm logic and evidence, and persuade without being preachy. It's a tall order.

I've had commentary essays in the Wall Street Journal, Chicago Tribune, New York Daily News, L.A. Times, Jewish Journal, Orange County Register, Northwestern, and many other outlets. And I've helped clients get published in the Wall Street Journal, USA Today, and other places.

Here are 7 essential tips when crafting your own op-ed.

1. Explain what's at stake so readers will care about the issue.

2. Offer evidence and personal anecdotes in a relatable voice. "Evidence" means facts/stats from reputable sources, quotes from experts, data showing societal trends and patterns, and personal anecdotes.

3. Determine your key premise in one-two sentences to keep a laser-like focus as you write: “Despite its benefits, AI's encroachment is harming our ability to think clearly and creativity and requires stronger governmental controls." Make sure every sentence builds and supports your premise.

4. Do not demonize the other side. Acknowledge the merits and good intentions of the opposing point of view.

5. Soften your message with humor when appropriate. This won't work for pieces on famines or civil wars, but can work for less dire topics.

6. State your credentials to write about the topic, whether you are a concerned citizen, a small business owner, or a governor.

7. Avoid weak words such as "rather," "seemingly," "very," "quite," "really," and useless phrases such as “As a matter of fact,” “For the most part,” and “It is obvious that.”  

Working on a commentary piece and need a little help to get in in publishable shape? Be in touch! Write to: judyrgruen@gmail.com.